Hello everyone, I am Ezequiel Bruni, your friendly neighborhood web designer with Website Planet! I’m back today to give you another review of another logo generation service. We’re here today to talk about the Wix Logo Maker, which, as you might have guessed, comes from Squarespace. Just kidding. it comes from [singing] Wix, the people who … I’m going to say, took drag-and-drop web design to another level, on their own. Now, they’ve also created this Wix Logo Maker, which is integrated, of course, with all of their other website-related services. And we’re doing things a little bit backward today. You see, I’ve already created the logo we’re going to use with Wix Logo Maker. Well, at least the one we bought from them. But to show you the process, to show you how everything works, we’re going to recreate it. That was the logo there. You just saw it. And let me just go over to Website Planet real quick. If you hear a cat in the background, that’s a cat. Anyway, this is the logo we’ve got now on Website Planet, and my job is to go through a whole bunch of different logo generation services and logo design services, where actual designers get involved and make Website Planet’s next logo. No pressure. Anyway. We’re starting over with ‘Website Planet’ right here. And let’s go. Now, Wix … I pressed ‘Enter,’ that didn’t work. Something to note right there. Wix Logo Maker has a wizard that does what the wizard usually do in these services, they ask you what you want. Let’s see. We do … There is a blog on Website Planet, but mostly we publish … reviews? So let’s … Yeah, ‘Reviews blog,’ that’s close enough. Let’s go with that. Now, they ask you what sort of logo you want here, ’Techy,’ ‘Playful,’ ‘Creative,’
‘Hipster.’ Let’s go with ‘Techy,’ maybe ‘Modern.’ I know exactly what sort of logo I’m going to build anyway. I’m going to have to edit everything, but let’s just have a look at this. Look at that. I have previously mentioned … Well, in the written review, I mentioned that I have problems sometimes with color schemes being … not having enough contrast. In this particular one, the color palette chosen for this logo, you can’t actually see the header text. That’s black on dark blue. It’s not working. You can barely see that. I don’t like either of these, I’m just going to skip them. Oh, wow, the cats are … Anyway, I like that. I like it. I like this. Are they going to give me some sans serif options? There we go, a nice sans serif option. Getting lots of serif-based fonts. Whatever, it’s fine. [reads] Where do you want to use your logo? Only on the website, for now, that’s the package we usually get. The sort of package we usually get on these services when we’re testing them out. Now, it’s creating a bunch of choices for
us. Done! And … huh. I actually kind of like this one in the top middle here. I actually do. But as I mentioned, we’ve already picked the logo we’re going to build. We’re going to recreate this one. So, I’m just going to find a logo layout that’s more-or-less got what I want. Now, I had a very particular … Huh. Odd. The color palette didn’t work like it did last time. Anyway, last time I picked this one, ‘Green Legacy,’ here. So that’s the basic color palette we’re going to work with. Background, ‘Show Background,’ there we go, that’s what we’re looking for. This editor is absolutely one of the best parts of the entire Wix Logo Generator software. It allows you to customize everything quite extensively. You can rotate elements … to your heart’s content. Didn’t look very smooth there, but they can be rotated. You can add a curve. Let’s not do that. Change the horizontal and vertical positions by pixels, rather than just by dragging and dropping. That is a fairly exact way of doing it. You’re still going to have to sort of eyeball things a little bit, but you can do it. Now, you might have noticed that this logo here has two rows for text. Yeah. Well, we’ll worry about that later. First, let’s replace the icon. You can change the icon when you’re just browsing through your logo options, but you can also change the icon at any other point in the process, until you actually buy the logo. Now, let’s see. We had a very specific icon to find. Ah, there it is. Found it. Now, I’ve chosen the icon I want. It’s a little small. Let’s knock that size up a bit. Make it nice and … let’s pick that round number. Okay. Now we’re going to start worrying about the text. The particular typeface we used last time was up in the As. I believe it was called ‘Audiowide.’ ‘Audiowide.’ There it is. It’s a nice sort of techy-looking typeface. But … for all the different customization options you have, you cannot, I’m afraid … Ooh, letter spacing. I didn’t actually play around with that last time. You cannot put one word above another vertically. So, to do this, we’re going to have to sort of abuse the mechanics a little bit. We’re going to have to take the word ‘Planet’ out … and let’s knock that font size up a bit. Let’s knock it up to 60. Then, let’s drag it up a little. Not too far. And now we’re going to throw in a tagline. Except, instead of putting in a tagline, we’re putting in the word ‘Planet,’ the second word in our logotype. Now, if you know the name of your typeface, that’s too bad. You’re still going to have to look for it manually. It would be nice if they put in a function like they have on Google Fonts, where you can just type in the name of your font. Sorry, your typeface. I keep trying to get that one right. And just find it instantly. But no, you’re going to have to do it manually. Luckily, they’re all in alphabetical order. Let’s see, do the arrow keys work here? They do not. Let’s see if I can … change the … Yeah, there we go. It’s a little more exact. And there you have it. I have recreated the logo. There are some other things you can do. You can add shapes. Let’s choose a different background color, something a little darker. Maybe a little more interesting. Let’s get a little red in there. Red and green, because … Christmas, I guess? I don’t know. But you’ve got two basic shapes, the circle and the square. It is as big as it will get right now, so, if you want your logo to fit inside of a shape, you’re going to have to make it smaller than I’ve made mine. Or you could just make it quite small and just put the logo icon inside of the shape. Whatever. You can play around with that. There’s … ooh, corner radius. You can even make ovals. Again, you can replace the icon. You can change up the color palette. You can see how any of this looks. Now, with some these, you’re better off turning off the background. Because that way you can actually see the icon, but with some of them, with the background on, you’re not going to have enough contrast and it’s going to be hard to see the logo icon in some circumstances, on some devices, depending on how the screens are configured. Yeah, it blends it a bit too much there. There’s enough contrast there. It really depends on the palette you choose. Hmm. I actually kind of like that one. Just a little bit of emphasis but also plenty of contrast. Anyway, I’m going to go back to the one I used last time. So, that is about it. Once you’ve done all of this, this is what you’re going to get. You go to ‘Next.’ You can choose to add your logo to a website package, for example, or you could just get it now. And you can download a free sample here. It’s going to be very small, but it’s there. It’s a useful little free sample. If you just use an icon and make it big, for example, you could make something as small as a Youtube Logo. And going back to the one we already made. Anyway, you get a couple of useful little features here in the download. You get the standard logo files. Let’s see. Original … There we go. Original on a transparent background. So, you can just put that wherever you like. You get logo files sized for every social media network. Profile picture, cover photo, that sort of
thing. You get the vector files that you can open up in any vector editing program, like Adobe Illustrator or Affinity Designer or Inkscape. And then you get a color guide to tell you how to use the colors in your logo elsewhere. You get these hex values. You get the name of any fonts you’ve chosen. And that’s it. All in all, the Wix Logo Maker is a fairly simple tool. Fairly simple process. Easy to use. Frankly, the logos it generates are not the strongest, but the editing features, the customizing features … Let’s go back. Let’s see. Did I save that one? Yes, I saved this one. The editing features are quite strong, quite usable, and do allow you to preview your logo in a variety of different contexts, and quite frankly, the editor is the best thing about the whole service. And that’s it. If you’re hearing rain in the background, that is because there is rain. Like I said, the Wix Logo Maker, overall, is a very solid offering. If you’re using other Wix services, in particular, their website services, you can’t go wrong with getting a good, cheap logo. You’re going to have to put a little time
in. Find a basic concept that you really like and refine it, but as long as you do that, you’ll be fine. You’ll have a perfectly good logo to go with your Wix website. And that’s it. I hope this was informative, I hope it was helpful, I hope it was even fun. I’ll see you all around in the next review. Ezequiel signing out.