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Top Security Tips to Build a Trusted Website

February 7, 2020


– There’s a lot of
scary stuff that happens when a website gets hacked. – Comment below with your passwords. (laughing) – But if you really want to
stay protected in today’s world, like that is absolutely crucial. – Welcome to The Journey. Today we’re gonna talk
about the top security tips to build a trusted website. All right, Nealey, what do you suggest for
small business owners to get a trusted website? How can they go about that? – Yeah, and there are so many
different ways to do that, and we’re gonna go over
that in this video, but I think the number one
thing that’s really top of mind with a lot of small business owners is making sure their site’s secure and getting rid of that
warning at the top with an SSL. Now, an SSL, what it does, instead of when you type
in your password on a site, Emmawantspizza! (chomping) So, don’t share that at home, so instead of sending
that over the internet in plain text for anyone to read, the SSL gobbledygooks it up so that if anyone were to catch that it just looks like nonsense, like the word gobbledygook, and that’s a technical term, right? And then that SSL’s also gonna help boost your SEO rankings since Google really likes secure websites, which is super helpful, and it’s gonna get rid of that “not secure” warning. Have you seen that at
the top of some browsers? – Yeah. I can’t say I’ve always
listened to it, but… After this I will. – Right. For most people…
– And I’ll change my password. – That don’t understand like the more technical
aspects of the internet, they see that “not secure”
warning and they bounce, like, “Whoa, this site’s not safe,
I’m out, I quit, I’m out” Right? – I’m naive. (laughs) – So that’s coming to my first tip for you is to add an SSL, and that can be, there are some free providers out there, there’s some paid that have a little bit extra features to them, just go on Google and search “SSL”. – All right, Nealey. You already know I have a business, Coffee and Kickflips, and you’ve mentioned things
about security and malware, but what is that, how
do I go about that, why? – Yeah, so another way we
can protect your website is to add a malware scanner. Now, just like computers get viruses, your website can get a
virus or malware on it, too, and it helps to stay protected because there’s a lot of scary stuff that happens when a website gets hacked. It’s not just a random
thing, they’ll redirect your visitors to some pretty bad sites. I was talking to a
small business owner and she wrote children’s books and she had interactive books on her website and her website got hacked and it got redirected to not so great things. They’re sending little
Timmy, who thought they were going to read a book, to some pretty questionable sites. And that just hurts a brand and it’s hard to come back from. – Mm hmm. So, you want to make sure you’re protected with that malware scanner so
if anything were to happen, you’re protected. And you go one step
further with the firewall. I know you-
– So firewall, that’s stronger than malware? – Yes, malware you could think of like someone just broke into your house, now you need to get everything cleaned up. That’s what that malware
scanner is going to do. – Got it. – The firewall is going to make sure that they don’t get into your
house in the first place. – Yeah. Okay. – Which is super helpful,
it’s something that going to cost a little bit more money, but if you really want to stay protected in today’s world, that is absolute crucial. – So, thinking about this,
I’ve been fortunate so far with Coffee and Kickflips,
but my fears of this happening is because my friend’s
site, he sells grip tape for skateboards, it actually was hacked. And, the mess and the
time and the money it took to get his brand back,
the website up and running perfectly, took a lot,
took a lot out of him, too. So, I can see why you want to look at the different variances of
security and then I’d just go all the way (laughs) right? – Right, and that could have potentially been avoided, right? – Right. – Your friend had to
rebuild everything and put all this time and
effort back into doing damage control. And one way you can basically
avoid that is to have some sort of back up
solution on your website. Now, I would recommend
having like a 30 day or a 60 day just rolling backup,
so if anything were to happen, it’s like snapping your fingers and poof! Your site is back and all
that effort and work that he put in there
– It’s like magic. – It’s fixed, it’s like
nothing ever happened. All right now, Emma, I
want you to be honest with all of us, you have a doc online that has all of your password information? – I do, actually because I
don’t want to forget them. Very organized. – No! – What do you mean? – That is so unsecure! What happens if anyone
were to get access to that doc? – Oh, I see where you’re
going with this (laughing) – Now they’re in everything. Your bank account, your pizza account, all those things, right? – Got it. Okay – So you don’t want to have
that sensitive information, no matter what it is,
whether it’s your passwords, your credit card
information, or just stuff about you that you don’t
want anyone to know about, right? You want to make sure that’s
offline, in a secure place and try to remember it? There are some password vaults that could potentially help you out with that, so you don’t have to have your passwords just there. – Yeah. And should I have a different password for different things? – Yes, absolutely. – Okay. – You shouldn’t use the
same password on one place as you do everywhere else. – Okay. – Because if a website
you use gets hacked, they have your password, they now have you password to everything. All the things, right? – Yeah, I have a lot of work to do. – Yep. All right, so to kind of piggyback on that you want to make sure
that you’re not sharing your passwords with
anyone, even if they’re your most trusted advisor. – What about, like, my manager, though. – Probably not them too. I’ve ran into a lot of experiences where a company owner gives their employee their password information and then the employee doesn’t work for that company anymore and they’ve done some damage. So you want to be safe and cautious about your passwords because
they’re yours, right? – Right. Okay, so I hear you on
not having my passwords all in one place, also not having the same password being used for all my accounts. Next question, how often should
I be changing my password? – Kind of often, I
would probably recommend every three months or
so, keeping it fresh. I know it’s a lot of work,
we have a lot of passwords and logins to all these different sites, but Google does a really
good job with their browser of saving your passwords,
so you don’t always have to remember them. There’s the one-click
logins with Apple login now and Google logins,
Facebook logins to help you better secure your
information and that way you don’t have to remember
just a ton of passwords. – Yeah. – Now, another thing we
need to think about is your Wi-Fi situation. You have a unsecured or secured Wi-Fi? – How do you know? – Do have to use a login
or password to get into your Wi-Fi? – Yes, absolutely. Because I didn’t want the
neighbors to be, just– – You don’t want them
stealing you Wi-Fi, right? – Yeah, get your own Wi-Fi. – Cool, so you want to
make sure you’re on a secured network, especially
in your own home. Put a super, super, super
complicated password on your Wi-Fi to make
sure you’re protected. Now, I know a lot of us,
ourselves included, like going to local coffee
shops and connecting to the Wi-Fi there and that’s
an unsecured network. So, if you type in your
passwords on that network, it gets sent over and if
anyone is just listening in and peeking in on that network, they can potentially see your stuff. – Okay, so probably
shouldn’t be checking my bank account when I’m at the coffee shop, – Probably not.
(laughing) So, if you absolutely have
to for whatever reason, you can get set up with
a VPN from any provider. Just google VPN provider and
that’s basically going to set up an encrypted
connection to their server to help you protect your information if you’re on those unsecured locations. All right, so that’s all
we have for you on our top security tips to
build a trusted website. – Be sure to comment below. Tell us a favorite thing you learned. Also, like and share this video. I’m sure a lot of your
local heroes and friends have similar questions. And subscribe and don’t
forget to ring that bell to be the first to know
when we have another video coming out. This is The Journey.

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