How to Create a Youtube Banner that Gets MORE Subscribers (Step-by-Step TUTORIAL!)

February 13, 2020

[inaudible] what is up everyone? Welcome back to my channel, the best place
for new coaches, content creators and entrepreneurs. Now in today’s video, I want to talk about
YouTube banners. I remember a year and a half ago when I started
my channel, creating the YouTube banner was one of the most exciting things because I
felt like I was finally making my Mark starting the damn thing. And it was really cool to be able to brand
and position myself for the very first time and put myself out there on social media. But at the same time I didn’t realize what
a hot mess it was creating my first banner and if you want to have a little context,
here’s my very first banner that I attempted making for my channel. At the time, I had no idea how to work the
dimensions, what exactly I needed to put in it, and yeah, it didn’t. The result wasn’t that great. But since then, I’ve learned a lot about YouTube
batters. And so in this video I really want to pay
it forward and not only teach you guys step by step how to create your very first YouTube
banner, but I also want to guide you and show you the key components that you might want
to consider putting into your YouTube banner so that you can truly optimize that space
on your channel and get more leads, more subscribers, and more views to your videos. Now, the very first tip that I have for you
when it comes to creating your YouTube banner, regardless if it’s your very first YouTube
banner or your hundredth YouTube Benner, doesn’t matter if you’re new or your experience is
to figure out where you’re going to be creating this banner. Now, a really popular option is Canva, especially
for beginners. So if you want to do it the DIY route and
you want to get it done for free, Canva is a really great option. And actually in this video later on, I’m going
to walk you through a full on tutorial of how to create your banner on Canva, but before
we dive into that tutorial, I do want to let you guys know because I get a lot of questions
about this, is that the banner that I currently have on YouTube here is actually outsourced
and done by a company called 99 designs. So I do want to take some time to explain
what 99 designs is, especially for those of you who are watching, who really want to invest
in outsourcing this so that you don’t have to do it DIY style and you don’t have to necessarily
use Canva. Now, 99 designs is a creative platform where
you can actually get connected with experienced graphic designers to get a lot of things done
such as PowerPoint presentations, posters, YouTube banners, any type of social media,
banner website templates, packaging for your physical products, business cards, logos,
and so, so much more. Now for me, I was at a place where my channel
was rapidly growing and I really wanted to invest in something custom made for my channel. Not to mention I was also very terrible at
graphic design. Like I literally have zero graphic design
skills and so even on Canva, no matter how hard I tried, I still couldn’t get the look
that I really wanted for my channel, which is why I decided to outsource my YouTube banner
to 99 designs. And through that process I got paired up with
a graphic designer, send her my brief, send her some photos, center of my branding guide
and she basically made magic happen. The process was super, super seamless and
I am honestly so, so, so, so glad that I outsourced it to 99 designs now on 99 designs instead
of just hiring a graphic designer directly. Another option that you can choose to do is
to actually host a contest. And what that means is you can put your brief
up on the platform and a lot of different graphic designers will actually share their
work based on your brief and then afterwards you can choose the graphic designer that you
like best and work with them to refine that design even more. Now, contests are perfect for those of you
who don’t really have a clear idea of what you want or maybe you want more design options
from other designers first versus if you are like me and you’re very specific in your vision
or if you have a more complicated project, then that’s when it’s perfect for you to actually
work with a graphic designer up front directly. 99 designs is a trusted platform and I specifically
wanted to work with them because they’ve worked with people like Tim Ferris, Amy Landino,
and Gillian Perkins, which are all entrepreneurs that I really respect. So that’s why I decided to go with 99 designs. Not only this, you guys probably know that
I also have paid programs in my business and so I’ve also outsourced a lot of that stuff
when it comes to PowerPoint presentations, worksheets, templates, all of that to 99 designs
as well. Anyways, if you are watching this and you’re
interested in leveling up your design work and getting custom things done for your business,
definitely check out the link in my description box and in my comment section below to get
$20 off of design credits exclusively with my link. So that’s my gift to you guys and I really,
really hope that you utilize it. If you’re ready for something like 99 designs. Now on the other hand, for the other half
of you who might not be ready yet to get something custom made for your channel or for your business,
I’m going to share my screen now and show you how you can use Canva. If you do want to go the DIY route and do
something for free, not only this in the tutorial, I’m also going to cover some key components
that you need to think of when you’re doing you to Benner, so let’s get right into it. Hey guys, welcome to my canvas. So the first thing that you want to know when
you’re doing it, the DIY route right away is to know your dimensions. Knowing your dimensions or YouTube cover banners
is so important and is one of the biggest mistakes I see a lot of rookie YouTubers making
is that they don’t know their dimensions. And so when you’re using Canva, you can easily
search up YouTube channel art and click on the right template. I like to use the blank ones and today in
this video we’re going to start from scratch. So I’m going to click on blank. But beyond this, what you also need to do
is you need to go on Google and search up YouTube cover dimensions. This way you know when you’re creating your
banner that you’re accounting for mobile dimensions, tablets. I mentioned desktop time mentions and TV dimensions. Now, once you’ve downloaded those dimensions,
you’re then going to upload it to your Canva blank page and then you’re going to spread
out that image so that it touches point to point with your screen. So it’s full screen right here. Now, something that I like to do is I like
to lock it in place so that it doesn’t accidentally move around. So what you’re going to do is you’re going
to click lock. That means that no matter what you do, you’re
not going to be able to accidentally delete this or accidentally move it around as you’re
doing your editing. Now you might be wondering, why do I need
to have these dimensions? Can’t I just use a Canva template? Blah, blah, blah, blah, blah. Now that’s a big mistake that I actually made
when I was creating my own cover banner and this is the way that I found to be the easiest
to make sure that you’re getting exactly what you’re designing on mobile, desktop, tablet,
and TV. Now for me personally, I don’t really care
for TV or tablet because I know a majority of my audience members watch my videos either
on mobile or on desktop. But a mistake that a lot of people make is
that they’re only focusing on the desktop side of things. So what this means is that this entire portion
here is basically this entire banner, which is awesome. But what you also need to realize is that
there are mobile dimensions as well, meaning that a lot of the things that you put on the
side, on the right and left hand side is actually not going to show up on mobile. So if you’re putting your channel name on
the side right here, it’s not going to show up. Versus if you put everything within the center,
within the mobile dimensions, not only is it gonna show up on desktop, but it’s also
going to show up on mobile. So just so that you guys can see it visually. Here’s my desktop version, and then here is
the mobile version of my banner. You’ll notice that the things on the sides
don’t show up. That’s why when you’re creating your banner,
you want to make sure that the most important elements are within this safe zone right here. And anything else that you want to have on
this side, you can put here, but just know that again, here in the center is probably
the most important real estate because that’s the part that’s gonna show up on desktop and
mobile. Now once you’ve set in these dimensions, you
can start designing within these safe zones. So what I like to do is I like to actually
put an element on top right here so that this actually acts as the background color of my
banner. So what I’m gonna do is I’m going to enlarge
this and choose a color that I like. Um, I’m probably gonna maybe do like a gray
color or something like that. So once you’ve added your color or your background
color, you’ll notice a problem. Now you can’t see the dimensions. Now you don’t know whether or not you’re operating
within the safe zones. So what I also like to do is I like to click
on transparency and tone it down so that I can actually see the different elements that
I need to have within my banner. Once you have that, you can then start designing. Now for me, because I have a personal brand
based business and I want to put a photo of myself in this banner. I’m actually gonna show you guys a really
quick hack. So my hack that I want to share with you is
you can actually use a website called remove background, upload any of yourself, and after
uploading what’s going to happen is that it’s automatically going to remove the background. Then what you’re going to do is you’re going
to download this and now within Canva you can start adding photos of yourself but still
have any background that you would like. So I’m going to put a photo of myself here
and remembering that this is my safe zone, so I want it to show up on mobile and then
I can add other elements that I would like to have in my banner. Now obviously if you’re putting anything on
the sides here, remember it’s important to put things on the sides because it’s going
to look nice on desktop, but this isn’t going to show up on mobile. So just remember these different things when
you’re putting and designing things into your cover banner. Now once you’ve chosen a background for your
cover banner and you’ve added a photo of yourself, now it’s time to put your channel name. But before we do that, I also want to give
you my second tip, and that is for your channel name or for any fonts that are within your
cover banner, make sure that you’re choosing a very bold, big and eye-catching font. Now as a really quick hack, what you can do
is you can actually go on Pinterest and search up bold fonts, Canva so that you can really
hack your way into finding the best font for you that will look good on your cover banner. So for example, these are all amazing font
pairings that you can get directly from Canva. So for me as I’m doing this, Hey, I realize
I think that the glacial different spot paired with the best new, it looks really nice. So that’s what I’m going to do. Now that you’ve chosen your font pairings
or fonts that you would like to have in your cover banner, the next thing that you want
to do is you want to add your channel name. Now having your channel name is going to be
really important because it’s one of the first things that people are going to be seeing
when they’re looking at your cover banner. And for me, I always think about it in this
way. I think about my subscribers, my viewers,
people who are creeping my channel. If they ever wanted to take a screenshot of
my channel or if they want it to use their phone and take an Instagram story and share
my channel with their audience, I want to make sure that they can actually see my cover
banner and my channel name so that their followers, their viewers, their subscribers are able
to no exactly what my channel name is and search it for themselves on their own time
so that I get more visibility for my channel. That’s why one of the most important elements
of your channel banner is going to be your channel name. So the next step is to add that. Now, as you can see, I’m making my name as
big as I can, but also respecting the aesthetics of my channel banner because there’s going
to be other things that we’re going to be adding here as well. Now remember, if you ever want to check things
out aesthetically and just double check things, you can always turn down the transparency
and actually see what it would look like if it was fully opaque. So for me, when I look at my name, realize,
Hey, I actually want to have this in a different color, I think it would look nicer and white. So I would do that. And then what I want to continue designing
within the safe zones, I then increase the transparency so that I can see what I’m doing. Now, after you’ve chosen your font pairings,
you know your dimensions, you put your channel name. The next thing that you want to consider is
to tell people what your channel is all about. And you can do this in three different ways. Number one, you could do pillars. So as you can see, this is what I do in my
channel. I like to put my content pillars there so
that people know exactly what type of topics my channel covers. Another thing that you can do is you can do
an I help statement. So I’m going to give you an example of sending
letter doozies cover banner. This is her I help statement what she helps
you do with her channel. And then a third option is you can actually
use maybe a slogan or a tagline that you like to use that encapsulates the mission of your
channel. A great example is Roberto Blake’s cover banner
about creating something awesome today. This is what he stands for and what he’s all
about. So those are the three different options that
you can choose for your cover banner. Now obviously there are way other options,
but just to simplify things for you, those are the three that I’ve identified that work
really well to really summarize exactly what your channel is all about. So knowing that you have these three options
personally for me, I’m just going to continue doing the three pillars and adjust it as you
want. So I’m going to put mine personally, directly
under my channel name. Now you can do yours wherever you want, but
I would highly recommend keeping within this safe zone for mobile so that it shows up on
people’s phones and on people’s desktops. And again, if you’re not sure whether or not
it looks good, you can always turn up the transparency and see if you would like to
adjust the colors and everything like that at any time. Now at this point in the video, you’ve learned
how to master your dimensions, adding your channel name and the importance of letting
people know exactly what you’re offering in your channel. After you’ve done that, the next step is to
maybe let your audience know when they should expect your uploads. I personally like to let my audience know
whether or not I’m uploading on Sundays, Tuesdays, whether they should expect a new video from
me every week, every two weeks, every month. Because people like to subscribe to active
channels. They don’t want to subscribe to channels that
aren’t going to be putting out content frequently. That’s why when you actually explain to people,
when you’re uploading, you have more of a chance of attracting people to subscribe to
you and stay loyal to you and know exactly what they should be expecting from your channel. So for me personally, at minimum, I do new
videos every Sunday. So that’s exactly what I’m going to communicate
in my cover banner. Now again, when it comes to placement, these
are the really important elements that I want to show up on mobile too. So I’m still playing within these safe zones. Now obviously you can put the new videos every
Sunday or your upload schedule, wherever you’d like on this banner within the mobile section. But personally for me, just to keep things
simple, I’m just going to put it right underneath my pillars. And again, just for an aesthetic check, what
you can do is you can always turn up the transparency just to make sure that everything looks good
on your end. Now after you’ve added, when people can expect
to upload something as a bonus that you can do or that you can add within your cover banner
is to add something that’s going to show your authority. And a really great example again is sunny
Leonard jerseys cover banner where she says where she’s been featured in. And also Roberto Blake’s as well, where he’s
been featured in. Now I’m still a small potato compared to Roberto
Blake and sunny Leonard Jeezy. So I’ve never been teacher’d in Forbes or
fast company or any of these publications, but what I did personally in my cover banner,
because I do a lot of content on Instagram and everything like that, what I’ve done is
I’ve personally added a screenshot of my Instagram page so that people can see that I have, you
know, a lot of followers. The tips that I have aren’t BS and the actually
work, and this is kind of a way that I’m building my authority until that’s what I’ve decided
to do for you. It could be something else, but that’s just
another bonus tip for you to add into your cover banner. Now moving onto the next element that’s going
to be important to put in your cover banner is to have a call to action. Whether your call to action is subscribe to
my channel, turn on notification, download my freebie. Having a call to action is really going to
maximize that real estate that you have in your cover banner. Personally for me, my call to action in my
cover banner is for people to download my free guide, which is my boss Graham blueprint. And I use the YouTube links to link it directly
for you. It could be something completely different
if you would like. Now for the sake of this tutorial, I’m just
gonna kind of stick to what I already have. So what I’m going to do is I’m going to use
my freebie as my call to action, and I’m going to add the pack shot right into my banner. So remember, I’m just going to make sure that
it’s within the safe zone for me personally, it’s not that important that it shows up on
mobile. So I’m just gonna put it within desktop. Now be careful because remember, if you make
your elements really big like this, this is going to look great on desktop. But remember on mobile it’s only going to
show part of it. So on mobile, what the problem is here is
it’s only gonna show half of my freebie. So what I’m going to do is I’m going to make
sure that it doesn’t show up on mobile and it’s within the desktop safe zone. Now I do get a lot of questions from people
on how I created this rendering and everything like that. This is actually something that you should
outsource to a graphic designer for or someone who’s experienced with Photoshop or something,
and actually this is something that you could easily outsource to with 99 designs. So guys, remember to check out the link in
my description box and in my comment section below to get $20 off of design credits with
99 designs because you likely could put those credits towards making something like this,
especially if you have a lead magnet. Anyways, I’m going to put my lead magnet here
and then I’m going to add my call to action. Now don’t forget that when you actually look
at YouTube, there’s going to be a bar here where they’re going to be putting links. So just keep that in mind and play with that
when you’re designing your banner. So I’m just going to make sure that there’s
extra space at the bottom here and that it’s not taking up the whole space so that the
buttons don’t cover it up. And then to make my call to action even clearer,
I’m then going to add an arrow, something like this, just like that. Now obviously you’re going to spend way more
time on yours, but I just wanted to show you this really quickly so that you kind of get
the gist of where to add or how to add your call to action. Now at this point in the video, I’ve basically
walked you through some of the key elements to add into your cover banner. Now it’s a matter of just making things nice
and making things fancy. So what I’m going to do is I’m just going
to add some extra decorative elements to my cover banner to really make it pop and really
showcase my branding. Boom. So as you can see I’ve added, you know, a
couple of elements that I saw on Canva and I’ve put it within this safe zone of desktop
and anything that’s out here will just show up on TV. But I don’t really care too much about TV. And again, just to check to make sure it looks
nice. I’m going to turn up the transparency and
this is what my cover banner technically would look like. Now obviously I can add way more elements,
but for the purpose of this video, I’ve really walked you through the key components and
how to design your cover banner. Now let’s put it to the test and see what
it actually looks like on both desktop and mobile. So right now I’m just on my dummy account
and we are going to test out the channel art that I just created. So we’re going to drop that into the upload. And as you can see, you can now understand
what it looks like on desktop, TV and mobile. So we’re going to select and boom. Now you’ve seen that this works and you see
that this is showing up on desktop. It’s pointing to the freebie. Now obviously with this section specifically,
you can adjust even more because everyone’s buttons are going to be at a different length
depending on how many social links you have, but overall this method really works well
on Canva and I’ll even show you what it looks like on mobile so that you can understand
that the safe zones were respected. All right, welcome back guys. Now, so far in this video I have literally,
and I mean literally showing you step by step how to create your own cover banner using
Canva for YouTube and only this. I’ve also walked you through some key elements
and components that you definitely want to keep in mind up to include in your cover banner
so that it’s truly optimized and even if you’re someone who’s watching this video and you’re
thinking of using the design credits, I’ve gifted you to work with 99 designs and outsource
this process completely with a graphic designer. You can easily take these notes and pass it
off to that graphic designer so that they know what needs to be included in your cover
banner so that it’s truly optimized to get you more views and more subscribers. Anyways, guys, I really do hope that you enjoyed
today’s video. Comment below and let me know if you found
it useful or helpful. And also while you wait for next week’s video,
make sure you also check out these two videos that I have here on my channel as well. I talk a lot about social media, marketing,
entrepreneurship, and all that good stuff, so make sure you check out these two videos
as well. As always, guys, I appreciate you. I hope you guys have a great day, a great
week, and a great life, and I will see you in the next video. Bye guys.

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