Articles, Blog

How Our Videos are Made

August 5, 2019

So Lenovo reached out to us about making a sponsored video For their new Flex Five line up of powerful 2-in-1’s like this one These are great for creatives, so we thought, well hey why not show our actual use case For devices like this here at Linus Media Group So Edzel actually just recently upgraded from having just a desktop PC and a pad of paper to to having a Lenovo 2-in-1 and we figured well since its Ed’s Job to be involved with everyone else’s job why not do a behind the scenes of how our videos get made. So with out further ado then I give you, A day in the Life of Editor Extraordinaire and Professional Cat-Herder Edzel Yago We release a video every single day including weekends and that takes a lot of planning and management because each video has lots of people doing different jobs Over a period of several days. It’s my job to know at what stage of the process each video is at, at all times and to coordinate everyone so our videos get released on time. It’s not always easy, there is construction, things breaking people breaking things and top secret products that have to be announced at exactly the right time. The week starts with me telling the writing team how many videos need to be made so that we hit our target and not be screwed the next week which can happen if someone goes on vacation or parts we ordered arrive broken. Hey do you guys think we can do 8 videos…. (hell no) Positivity Then all the projects are added to our video tracker spreadsheet which contains all the deadlines and progress info for all our projects We use fancy conditional formatting to make the colors change automagically then the video status is updated and we use the exact same project names here on the server and on the calendar so that every part of the project is easy to find no matter where you’re looking This is where I start cracking the whip. I harass the writers to update me on their progress so that I can schedule a time for them to sit down with Linus for script review. The more people we hire, the tougher it is to get one-on-one time with Linus But at the same time these script reviews, even though they can take as long as an hour or more have become more important than ever to ensure that even though Linus has written less than 25% of our videos this year, all our content still maintains a consistent style d*ck jokes and all…. (shove you in here) Sometime I get to eat my lunch Sometimes… The first major hand off is from the writers to the shooters the people behind the camera I assign one shooter to film the A-Roll. that’s the footage of the host talking and another shooter to film the B-Roll. That’s all the other footage you see like shots of the product or silly skits or whatever And next time you see a product appear in 5 -8 locations consider that it can take up to 45 mins to wipe the finger prints off the product set up the 2-6 lights being used and wrangle up any actors you may need Hello Hollywood, I’d like one actor please. The writers meet with a B-Roll shooter to collaborate on the visuals that will accompany the host’s voice over By the time this meeting is over, nearly the entire script will have what we call Guidance And we call it that since it is a suggestion for how it should be done But we don’t want to take all the creative freedom away from the folks further down the production chain Brandon and Max are our regular shooters but if we are in a hurry sometimes I just grab whoever is available since most of our editors are actually pretty handy behind the camera too. Hey! I need someone to shoot something. Real quick. Dennis, I know you’re not doing anything. Lets go Dennis: I’m busy Next, the shooters have to ingest their footage. Putting it in a specific location on our server for the next people in the assembly line, the editors, will know where to look for it. A lot more went into hooking up our ingest stations than just hooking up an SD card reader We’re able to ingest footage at 200 to 300 megabytes per second. Keep your eyes pealed for an upcoming video all about our ingest process and server infrastructure upgrades. Once all the shots are on the server, the editors can get to work, putting it all together. They use the writer’s guidance to arrange all the shots and of course add their own flair. Some of which is subtle and some of which is pretty obvious. But it’s not always smooth Sometimes the editors find out that a shot is too short compared to the voice over Or maybe the host misspoke or some shots are just flat out missing. Then we’ll have to find someone available to shoot a pickup so that the editor can keep working After Taran pulls an all-nighter and uses all 200 of his macro keys finishing up the video. It’s time for quality control. The writers sits down with the editor and reviews the video to make sure the information is accurate and that no unreleased products or email address accidentally wind up in the background. Then another editor usually me or Taran reviews it for glitches And then finally assuming that we can find him, Linus reviews it And finally its time for you guessed it. Our wonderful thumbnails! We try to shoot these on the green screen and then use Photoshop to make them more how you say clickable before posting them online And that’s it Big thanks to Lenovo for sponsoring this video.
Colton: woah woah woah… Hold on a minute Ed, we didn’t mention anything about the sales team This video wouldn’t even be possible
Ed: GET OUT! ugh sales people Find out more about the Lenovo Flex 5 using the link in the description below Smash the like button if you liked this video or otherwise you know what to do And as always be sure to drop by our forum and merch store. You’ll find the links in the description below


  • Reply GG 42 [GER] August 12, 2018 at 7:43 pm

    S A L E S P E O P L E

  • Reply My Channel account August 13, 2018 at 7:02 am

    I am editing my videos with microsoft movie maker from windows Xp

  • Reply gimme the god damn 2k subs plz lol August 14, 2018 at 10:30 am


  • Reply Hareesh Devendran August 17, 2018 at 6:51 am

    Amazing video

  • Reply Rickvian Aldi August 25, 2018 at 1:03 pm

    you know what? SHOW THIS COMMENT, i mean THIS

  • Reply Tech PC Nerd August 26, 2018 at 2:38 pm

    whats eds twitter?

  • Reply rauno kuldkepp August 27, 2018 at 12:03 pm

    Oh god you made me to get heart attack O_O 1:19

  • Reply TheGeneralWolf August 27, 2018 at 7:12 pm

    Hm, quite weird and distracting music choice tbh – otherwise great vid 🙂

  • Reply Finnais August 29, 2018 at 1:28 pm

    Edzel the editor.

  • Reply GeometricalError August 30, 2018 at 7:44 pm



  • Reply Prakash Vishwakarma September 2, 2018 at 6:04 pm

    Awesome video 😀

  • Reply Matthias Saunders September 4, 2018 at 7:46 pm

    I want to know more about the sales team 🤔

  • Reply S B September 5, 2018 at 10:56 pm

    I just realized that is the same laptop I have. If it has an 8th gen Intel i7, Nvidia mx130, 16 GB of RAM, and a 512 GB nvme ssd

  • Reply succ machine September 7, 2018 at 4:35 pm

    How is made memes

  • Reply Dan Bulant September 12, 2018 at 4:50 pm

    How I can use youtube player to play video outside youtube?

  • Reply Flykope September 16, 2018 at 7:05 am

    I’d still love to work there

  • Reply UnterHoch3 September 19, 2018 at 12:25 pm

    well better than the Lenovo Miix 320. Editing on this device is possible but connecting an external usb device is the horror

  • Reply 19thHour September 23, 2018 at 4:36 am

    As someone who worked in sales, I believe your reaction was appropriate.

  • Reply 00000BOB00000 Hajj September 25, 2018 at 5:48 pm

    Wasn't cat hurding busted by muth busters?

  • Reply Andi H September 30, 2018 at 6:50 pm

    Denis needs his own show. This guy is gold!

  • Reply Tiham Md October 3, 2018 at 1:11 pm

    why do u have so many Chinese people?

  • Reply Ramil Bautista October 4, 2018 at 5:44 pm

    LMG people are so cool and very flexible! I'm Amazed! thank you for the amazing videos each day!

  • Reply Wector Cze October 5, 2018 at 7:04 pm

    max still works at ltt ?????

  • Reply retard October 13, 2018 at 4:43 pm

    Don't waste your time, go to 0:54

  • Reply TheAwesomePoo October 15, 2018 at 10:21 am

    whats the behind the scenes for THIS video

  • Reply norwegian m8 October 22, 2018 at 4:50 am

    Where do i sign up

  • Reply Andrej Zilka October 31, 2018 at 6:18 pm

    Really Good video, Really Enjoyed it and Ed is so good in this video. More videos with Ed

  • Reply Noobmaster 69 November 3, 2018 at 1:07 pm

    I like men now👧🥰

  • Reply Carlos Sarpi November 3, 2018 at 3:46 pm

    i like this video a lot… if u don't have ideas for 1 video can you elaborate in this pliss?

  • Reply Martin Vancl November 4, 2018 at 1:45 am


  • Reply Aran HSM November 4, 2018 at 3:02 pm

    odd flex, but okay

  • Reply Carlos Ferrari November 12, 2018 at 7:41 am

    I would REALLY like to see more videos about the organisational side of things – that spreadsheet looks awesome!

  • Reply Alex Kjeldgaard November 12, 2018 at 8:02 am

    I purchases this laptop and it works great. But the fans go full blast even on the smallest tasks like word or you tube. Honestly hate it. It is so annoying to the point where I am returning it.

  • Reply Deny Fauzi November 17, 2018 at 12:39 pm

    Thx you for make this video, this video help me a lot for my plan build a channel

  • Reply Nikhil Bankar November 17, 2018 at 5:56 pm

    1.4K People don't deserve the life, they've no Idea how much effort it takes to compose and render a video like Linus and Team does. You all guys are the reason for me using YouTube.

  • Reply The Fact Hub November 19, 2018 at 6:17 pm

    Lmao professional cat herder lol

  • Reply x aweblasome x December 4, 2018 at 10:59 pm

    45 more veiws to 1mill

  • Reply David Boggs December 5, 2018 at 4:08 pm

    Your videos are made with dull colors, faded raw looking files with little depth or pop.

  • Reply Lord Gondor December 7, 2018 at 12:59 pm

    Nvidia TITAN 😁😉😎

  • Reply ba boo December 16, 2018 at 3:35 pm

    5:42 You said, 'arrrr.' Is it a little bit heavy?

  • Reply VaultBoyGamer December 23, 2018 at 4:25 am

    linus should be replacing ed with him self because ed didnt talk about the sales people or about the new projects

  • Reply mean minecraft December 24, 2018 at 3:56 pm

    can you guys tell us what editing software you use for your videos

  • Reply jolinarcze December 26, 2018 at 11:33 am

    oh god no… they track things in Excel… i mean… even Hansoft is better than excel… ewwww….

  • Reply Two Humans December 26, 2018 at 8:49 pm

    I really want to see what's inside the "taran experiment" sheet of the video tracker

  • Reply Tristian Bangert December 29, 2018 at 6:05 am

    It's absolutely amazing to see how well y'all run this.

  • Reply NOTJOKER 28 January 2, 2019 at 2:01 am

    the 1.5K dislikes are people that work in sales.

  • Reply lolkolf January 6, 2019 at 12:16 am

    Weird flex but ok…

  • Reply Andrei Alexandru Bleorțu January 6, 2019 at 11:26 am

    The Game

  • Reply Mr MuBot January 11, 2019 at 8:49 pm

    It's really a tch tch tch moment for me when I realized that even after all this Technical guruji has more subs than linus despite the fact that the opposite should have been true.

  • Reply Listening Point January 11, 2019 at 9:03 pm

    Ahh, I understand how they make so many videos weekly now. They employ a small army of people.

  • Reply markhou January 11, 2019 at 10:20 pm

    You look like an asian Amir Blumenfeld

  • Reply x INTENSOR x January 14, 2019 at 3:26 pm

    Your thumbnails are so immature and obnoxious it’s ruining your image.
    You look like every other YouTube tool.

  • Reply 11 11 January 15, 2019 at 6:53 pm

    and you do all of this just to upload an 8k video to youtube that no one can watch.

  • Reply Aiden Tingley January 15, 2019 at 7:01 pm

    Wish there was different plans to the 'Join'. I would defo pay like £1 a month, but not 5…

  • Reply José Encarnação January 17, 2019 at 5:17 pm

    MOREEEEEEEEE! Update this with Edzel, make another with Tara's perspective, other with Brandon and before you fire Colton, another with him…. PLEASE!!!!!!!!!!!!!!!

  • Reply Donkey Wack January 17, 2019 at 5:45 pm

    Dennis: "I'm Beuyseey" my favorite in LTT

  • Reply JwaspyJr. January 20, 2019 at 1:47 pm

    I see Denzel doesn't speak broke

  • Reply JwaspyJr. January 20, 2019 at 1:53 pm

    Lmao the sales team

  • Reply BobRossTheBoss January 22, 2019 at 3:56 pm


  • Reply PotentiumRLX January 23, 2019 at 9:03 pm

    1:42 my face after watching how corny this was

  • Reply Dakota Lally February 1, 2019 at 8:51 am

    2:22 Is that the Surface Pro?

  • Reply The Ultimate YouTuber February 3, 2019 at 11:29 pm

    I guess you can say, they were *flexing* that Lenovo laptop

  • Reply Wesley Mercer February 4, 2019 at 3:23 am

    This company is actually awesome, it's really cool to see how it all works.

  • Reply Mehdi Humbat February 6, 2019 at 6:58 pm

    I actually checked the thumbnail once again, and jesus, it's the same one 😄😄😄

  • Reply Coming Soon February 6, 2019 at 7:59 pm

    I was smiling throughout this video 🙂 – great job!

  • Reply Sujay G February 9, 2019 at 11:39 am

    There was nothing about Lenovo here!…

  • Reply Chinmonmon February 10, 2019 at 5:47 am

    My video's are made with just my laptop, but when it's time for exporting my video. my shit's literally on 🔥🔥🔥😬

  • Reply Roadkill February 11, 2019 at 9:44 pm

    I just LOVE the irony that floats all over your floor! XD

  • Reply Gaming Golden February 12, 2019 at 12:38 am


  • Reply TechGeek February 12, 2019 at 2:31 am

    Dennis is my fave

  • Reply definitelynotElloit February 12, 2019 at 5:28 pm

    that nigga has airpods

  • Reply Nudgy February 13, 2019 at 9:57 pm

    1:58 someone forgot to blur the link

  • Reply Nudgy February 13, 2019 at 10:01 pm

    I want taran to edit a video with 0 macro keys

  • Reply Adithiyan Venkat February 15, 2019 at 2:32 am

    Linus: I do this, hours of this shit for quality.

    PewDiePie- I review memes..

  • Reply AircraftMechanic February 22, 2019 at 3:46 pm

    You guys are my favorite YouTube channel. Keep it up.

  • Reply xXx_MlgTr1kSh00ter _Xx March 13, 2019 at 1:58 pm

    Wow that multi thousand dollar Test bench dropping make me feel like my spirit is about to leave my corpse lol

  • Reply Mirage Mashod March 18, 2019 at 9:41 pm

    They need to write scripts for each video

  • Reply 999K views March 22, 2019 at 7:52 pm

    Linus looked dead while doing the thumbnail.

  • Reply Wretched Slippage March 24, 2019 at 9:25 am

    Holy fuck the Dennis "Im busy" thing was 100% The Room-esque.

  • Reply Monetization Police April 3, 2019 at 11:24 am

    OMG never again.

  • Reply Dean Cefola April 28, 2019 at 3:45 pm

    I see you have a Core i7 cpu

    have you tested the new Premiere 12.1 and newer hardware acceleration export?

    there is a lot of talk how this makes Intel superior to AMD.

    I know clock speed and single core performance is big in Premiere, but there is a lot more to it then just the export

    there is also the render, and time line performance

    I would love to see a video on the new Core i9 with hardware acceleration encoding that supports the build in quick sync


    AMD Threadripper 2950x with NVENC ( Voukoder ) to use the Nvidia GPU for the hardware acceleration encoding on the export.

    and we can settle the question once and for all

  • Reply Calplus May 1, 2019 at 12:54 pm

    Lenovo sponsered a behind the scenes of LMG?

    Seems legit.

  • Reply Dylan May 14, 2019 at 4:55 am

    Hey Linus or any of the other team members out there I've been catching up on you guys and I forgot how much it takes to edit and manage a staff team, I think Ed did a great job with explaining things and showing how things are done, I personally would like to thank the whole team for these videos and I would like to see more of Ed.

  • Reply Steve V May 24, 2019 at 12:17 am

    Vacations? What the hell!

  • Reply Steve V May 24, 2019 at 12:22 am

    What a great video – let's see this host again!

  • Reply Trevor Lemke May 26, 2019 at 7:04 pm

    lmao those sales ppl

  • Reply ZenX100 May 28, 2019 at 4:49 pm

    You know that laptop is gonna fall, 5:40

  • Reply John Caputo May 29, 2019 at 11:20 am


  • Reply Animation. exe June 5, 2019 at 7:34 pm


  • Reply Paul Meranda June 6, 2019 at 5:06 pm

    "Au'do-ma'gi'ca'ly," dang it, whys it so funny?? Tune Up, you got what I nee-ee-eed!

  • Reply Johan Du Plessis June 11, 2019 at 6:49 pm

    why does edzel always wear airpods are they glue to his ear

  • Reply Antony Whatever June 17, 2019 at 2:36 pm

    Very interesting.

  • Reply Redbarchetta July 8, 2019 at 12:57 am

    Could you imagine if YouTube changed the description from being below to being on the side or something that would screw over years of content

  • Reply Milho, Mecánica Air-cooled July 10, 2019 at 11:34 am

    Just a question: Do you play the drums in Mastodon? 😀

  • Reply Hungryplays July 12, 2019 at 4:00 pm

    1:02 that airpod flex tho

  • Reply Enterthegamingpro July 20, 2019 at 11:34 am

    Do you have tattoos

  • Reply Eli Carpenter July 22, 2019 at 1:35 pm

    The part where Edsel said, “Hello Hollywood, I would like one actor please“ Had me laughing 😂 so hard!

  • Reply Gamerexde July 24, 2019 at 10:49 pm

    Jake's Mind: You better start running…

  • Reply Time Bisvit July 30, 2019 at 9:54 pm

    then why do early videos come in 360P?

  • Reply SonicTheHedgehogDSX August 5, 2019 at 3:18 pm


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