Articles, Blog

Grow Your YouTube Channel SMARTER

October 20, 2019


– In this video we’re
gonna go through an idea on how you can grow your
YouTube channel smarter. Alright guys, let’s get into it. (air whooshing) So today is VidSummit and
if you guys haven’t heard about what VidSummit is, I
highly suggest you check it out. It’s a conference that is
geared towards YouTubers who actually want to make
an impact on this platform and grow their channel. It’s not like VidCon
where it’s more fan-based. This one is more for the
professional side of YouTube. So there’s gonna be a lot of information on how to actually do YouTube. Most importantly, and one
of the things that I think is so cool about this conference is that this is a place where
you connect with YouTubers who are actually doing this, and where everyone is working together. Some of the best conversations happen between all the events. That’s why I have this
wristband on right now, ’cause the conference is happening today. So because of that I thought
this would be a good time to talk about this idea on how to grow your YouTube channel smarter. So guys, if you’re new here this channel, my name is Jeven Dovey. I do a lot of filmmaking tutorials. I do a lot of adventures, and I also do a ton of YouTube training. So make sure you hit
that subscribe button, and turn on those bell notifications so you don’t miss one of these tutorials. When it comes to Growing
Your YouTube Channel, there is a ton of techniques
and just hacks or tricks that you could do that will get your video in front of more eyeballs. But at the end of the day, what’s most important is
that you get the click, which has your title and your thumbnail, and you get people to
stay on your video longer. That is the core of what YouTube wants. YouTube wants people
to stay on the platform and watch your videos
through its entirety. So, if you can get people
to click your video and watch through to the end, then that is what you
really need to focus on. Now from there, there are different things that you could do to
figure out what to shoot. And instead of just thinking of ideas and putting videos on your channel, you should focus on data driven decisions. And what that means is you’re gonna dig into your analytics and
actually use that data to be able to understand
what your audience is and what kind of videos they want. Now there is a ton to
look at in your analytics, but honestly, I only look at a few things when I go into mine. And when it comes to figuring out new video ideas, traffic
sources is one of the places that I beeline too. And there’s two things, specifically, that I’m looking for in traffic sources. So let’s go into our analytics back end. We’re gonna just do a
general channel overview. This is all of your analytics. I want you to go over to your Reach. And now, on the Reach page, there’s that cool little
funnel off to the right. But you wanna go all the
way down to the bottom. Now you’re gonna see traffic sources based on suggested video and traffic sources based on search. These two are important
for two different reasons. Number one, if you’re
looking at the keywords, those are the keywords people are typing into YouTube
and finding your videos. You might look at this and be like, “Oh, I didn’t know people were searching “for this and finding my video. “So maybe I should make some videos “around this specific keyword.” For example, you look
at my overall channel, people are typing in DJI Spark, and they’re finding my videos. And I get a lot of people that are finding my
videos off of DJI Spark. For me, what I would think about is, is there some more videos that I can make around that search term, DJI Spark? And then you can think
about things in the future so if DJI came out with Spark number two, then hands down, that
is the drone that I need to jump on and start making videos for. That’s a data driven decision. Now something I think is
more important than keywords is this traffic sources
based on suggested video. When you click in here, what this is, is the videos that are driving
traffic to your videos. And you’re gonna see a
lot of your own videos when you’re scrolling through this. You’re going to see,
oh, this video of mine is driving traffic to
another video of mine. However, what you wanna look for are other people’s videos that are driving traffic to your videos. This is a gold mine. So, these are videos that your
audience is interested in, because if they’re watching your videos, and they’re coming from these videos, that means your audience came
from this idea, this concept, whatever it is that they’re watching, and then they wanted to watch your video. And so guess what? That is an idea or a topic that you should probably start covering. And you’ll find that
there’s a lot of things in your Traffic sources, Suggested video that you might not be
covering on your channel, but people are interested in, that are watching your videos. And so beyond this,
you wanna not just look at your channel as a whole and you also don’t want to
just look at one time period. Let’s dig into one of my newer
videos that’s doing well. This is my DJI Osmo Mobile Three video. It’s got over 100,000 views at this point. And when you go into your
analytics, your Reach, you go to the bottom to Traffic
sources, Suggested video, you’ll see all of the different videos that are driving traffic
to this specific video. Now instead of looking at
the lifetime of the video, let’s look at the last 28 days. And so you wanna look at time periods. You wanna see, potentially,
the lifetime of your video, what are the top videos that
are suggesting your video? But also you wanna look at what people are interested in right now, because it might be a
little bit different. So if you have a video
that’s been up for a year, there’s gonna be a ton of
different traffic sources. But if you look at the last 28 days, well that’s what people are
interested in right now, in this time period. And guess what it’s gonna
show a big list of videos. Like I said earlier, a lot of
these will be your own videos, which is just more reason to double down on this style of content so if one of your videos is popping up over and over when you’re looking at the suggested video
list, then guess what? Double down on that video. That’s a data-driven decision. Double down on the videos
that are performing well, that are creating more interest
of your channel as a whole. I’ll put a link down
below on the description to another video where I
talk about doubling down, because that is the another
style of data-driven decision that you should really think about if you wanna grow your channel. But beyond your own videos you’re seeing all these other videos, all these other people’s
channels, and guess what? That is just a place to
mine ideas and topics, and just other things that will
help you grow your channel. Because YouTube wants
to satisfy the audience. It wants to satisfy the viewer. So if the viewer is
interested in your videos, and they’re also interested
in these other videos that they’re coming to your videos from, then when you make those videos, YouTube’s gonna start suggesting
it to those audiences. So guess what? You’re gonna get more
views, more momentum, and it’s gonna create velocity. And if you get more velocity
out of the gate guess what? It causes that ripple effect. And when you have that ripple effect YouTube’s gonna start
sending new audiences to your videos because your
video is getting more views and all of that watch time velocity. It’s growing and that’s how you get into that suggested content. And I’ve done this over
and over on my channel. When I come up with my ideas, I do a portion of it where it’s risk. That’s videos where I
just come up with an idea and I’m like I wanna do this. Something like my climbing
film, that was a risk. That’s not a data-driven decision film. That’s something that I wanted to make. However, I put maybe 30%
into that risk category, and the other 70% into
data driven decisions. So videos that I know will perform well, or videos that I think will perform well, based on this type of research. Alright guys, if you have
any questions at all, please reach out to me
and if you’re at VidSummit today, tomorrow, then make
sure you come find me. And guys, that’s it! I’ll see you in the next one.

73 Comments

  • Reply Music Mantra October 16, 2019 at 4:15 pm

    How I choose a travel YouTube channel name

  • Reply Free Energy Healing Session October 16, 2019 at 4:16 pm

    What’s up Jeven πŸ‘

  • Reply keeping it simple and real with jenny October 16, 2019 at 4:17 pm

    Ok let me learn and grow

  • Reply Devane Apolonio October 16, 2019 at 4:19 pm

    πŸ™ŒπŸΎπŸ™ŒπŸΎπŸ™ŒπŸΎtaking Notes here…❀️❀️❀️

  • Reply Dr Niki October 16, 2019 at 4:20 pm

    ill try it right now

  • Reply Mair Vlogs October 16, 2019 at 4:20 pm

    You teach yourself and you grow πŸ‘€

  • Reply 10 Kids and a Garage October 16, 2019 at 4:21 pm

    Love growing my channel!πŸ€˜πŸ™‹πŸΌβ€β™€οΈ

  • Reply Marriage WTF October 16, 2019 at 4:23 pm

    πŸ”₯Love you tips and tricks Jeven! Can’t wait to hear more about VidSummit. We will be at VidSummit 2020!!!

  • Reply Qosmio Studio October 16, 2019 at 4:23 pm

    Awesome man πŸ˜ŽπŸ‘πŸ»

  • Reply Dear Sista' October 16, 2019 at 4:24 pm

    I watch you soooo much, there is no way that I wont go viral soon. Will let you know when I do. 😁😁

  • Reply BadBoyD TV *No-BS Empowerment Channel* October 16, 2019 at 4:24 pm

    Top Notch sh*t and great value bro! Added this sucker to a playlist

  • Reply MeetingSkylar October 16, 2019 at 4:25 pm

    never heard of this approach, thanks for the tip! greatly appreciate it!

  • Reply Kevin J Pineau October 16, 2019 at 4:28 pm

    Thanks Jeven! This is super helpful in helping hit my goal of 500 subscribers by Christmas. I’m going to save this video and watch it again later while I have my analytics open

  • Reply BLAZE-GAMING-KING October 16, 2019 at 4:36 pm

    Will this work for a gaming channel?

  • Reply BLAZE-GAMING-KING October 16, 2019 at 4:36 pm

    Thank you for your videos

  • Reply Bsimple Bsample October 16, 2019 at 4:38 pm

    Good information πŸ™‚πŸ‘

  • Reply BKM Tech Gadgets October 16, 2019 at 4:40 pm

    Hi Mate like your videos im just starting out on youtube and you give me some good tips to help me grow my channel as want mine to grow well as i like doing it ..

  • Reply Christian Zavala October 16, 2019 at 4:40 pm

    I can grow it right now if you subscribed with me lol

  • Reply SANTANA CORLEONE October 16, 2019 at 4:41 pm

    Suggested videos 😁

  • Reply Ginny Williams October 16, 2019 at 4:44 pm

    Such a great video! Learned a lot! Thanks J! πŸ™πŸ»

  • Reply Vivek Shah October 16, 2019 at 4:44 pm

    I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.βœŒπŸ’•

  • Reply Fishhook Terry October 16, 2019 at 4:45 pm

    About to go review my analytics now. Thank you for the incredible tips!

  • Reply The new Matt Clark October 16, 2019 at 4:48 pm

    I love doing live streams but they can really hurt analytics. Does it matter?

  • Reply The new Matt Clark October 16, 2019 at 4:49 pm

    Tell me jevon

  • Reply Our Big Huge Little Life October 16, 2019 at 4:49 pm

    Any tips and tricks (batching content, beating the algorithm, etc) on growing my channel is greatly appreciated. πŸ™‚

  • Reply Challenge The Build October 16, 2019 at 4:51 pm

    Great information here! Ive spent alot of time looking at analytics…Now I know where to spend more time studying! πŸ‘

  • Reply SummerAmber Vlog October 16, 2019 at 4:52 pm

    Thanks for the tip. I'll try it now πŸ™‚

  • Reply The Art of Mastery October 16, 2019 at 4:52 pm

    Thanks for your amazing adviceπŸ™πŸ˜Š

  • Reply Wjm Dronie October 16, 2019 at 4:54 pm

    Hi Jeven you forgot to add the linked video on the end screen πŸ˜ƒ

  • Reply Off The Jacks October 16, 2019 at 4:54 pm

    Thanks! Not sure yet what I am doing wrong, but I'll keep working on these tips. Argh!

  • Reply Shawnpady October 16, 2019 at 4:55 pm

    Hi Jeven
    My YouTube travel vlog (Shawnpady) channel is just 4 months old and I have been watching ur very very informative Videos for longtime and I implement on my channel. This video is one more very interesting and very thoughtful. Next week I am off to INDONESIA backpacking and I am going to vlog and upload everyday one video. Will take help my channel to grow. Thanks

  • Reply Vegard Nilsen October 16, 2019 at 4:55 pm

    Wow! Those numbers are insane! Thanks for the great advices! πŸ™‚

  • Reply Leonelyn Mulo October 16, 2019 at 5:02 pm

    God bless u

  • Reply WanderLust Mike October 16, 2019 at 5:04 pm

    Thanks for the tips on analytics! πŸ™β€πŸ§‘πŸ’›πŸ’šπŸ’™πŸ’œ

  • Reply Mind To Made October 16, 2019 at 5:18 pm

    Nice video but u forgot ur end screen links πŸ‘

  • Reply 808-State October 16, 2019 at 5:20 pm

    Thanks for the tips bro. I never looked at my analytics at all lol . I guess i gotta start doing that πŸ˜‰ aloha

  • Reply Bible Prophecy Made Clear October 16, 2019 at 5:23 pm

    Loved the video. Get those end screens into the video as quickly as possible after uploading.

  • Reply Digital Absorption October 16, 2019 at 5:35 pm

    Hands down thats one of the best videos about growing your channel!

  • Reply Alex And Rhea October 16, 2019 at 6:16 pm

    Wow bro awesome video this will help me to get started to grow on my YouTube channel God bless you bro πŸ˜‡πŸ˜‡

  • Reply Anywhere Near Zero OFFICIAL October 16, 2019 at 6:28 pm

    great value, your end screen was empty but I love the template. where did you get that from or do you have a tutorial on how to make one?

  • Reply E N M October 16, 2019 at 6:31 pm

    Another helpful tips always waiting..

  • Reply Million Dollar October 16, 2019 at 6:42 pm

    Thanks for the awsome content man. Keep the videos coming. You have actually inspired me to start my own channel

  • Reply Rob Pearce October 16, 2019 at 6:44 pm

    I have 3 subscribers on my other account. All the data is kinda meaningless. 😭 just getting that first 100 is crazy hard.

  • Reply Surayyaah M October 16, 2019 at 6:50 pm

    Just started youtube and would Love to grow my channel. We can help each other grow on this platformπŸ€—

  • Reply Chris Mizo October 16, 2019 at 7:14 pm

    Thanks Kevin! Making content for where people are coming sound excellent. πŸ‘

  • Reply Michael Bordenaro October 16, 2019 at 7:45 pm

    Nice video! I am obsessed with my analytics. Probably look at it over 10 times per day haha, anyone else have this possibly unhealthy obsession with the analytics ?πŸ˜†

  • Reply Skip Addison October 16, 2019 at 7:55 pm

    thank love your videos!! they always seem to relate to me at the perfect time!!

  • Reply Hypnotik Photography October 16, 2019 at 8:11 pm

    Great stuff as usual bud.

  • Reply WiseMindFilms October 16, 2019 at 8:23 pm

    Great video. Awesome tips to make data driven decisions..

    Btw your climbing film was amazing..

  • Reply Craig's Tech Talk October 16, 2019 at 8:40 pm

    Hello Jeven, Great information and breakdown. Great to meet you at the VidSummit party. Have a great day

  • Reply Off To Road October 16, 2019 at 9:53 pm

    That's helpful watching from the Philippines

  • Reply James Igbo October 16, 2019 at 10:05 pm

    Thank. Bruh I’m a Millennial YouTuber blogger I appreciate you

  • Reply Samuel Lopoua October 16, 2019 at 11:11 pm

    Wow great video, how do you do the subscribe effect at @1:11 ?

  • Reply Joc Promise October 17, 2019 at 2:46 am

    Is it possible to get someone who is intrested in featuring my channel with his??

  • Reply Eli October 17, 2019 at 3:33 am

    A lighting tutorial would be AMAZING! THANKS!

  • Reply Tafari Thompson9 October 17, 2019 at 6:34 am

    Thank for the info an helping me out… blessing…jeven…my channel youngtrenz TV
    ..

  • Reply archiemotovlog &Eplorer October 17, 2019 at 6:46 am

    Verry imformative sir…thanks for sharing i do learn a lot for a newbe like me.

  • Reply Drae Box October 17, 2019 at 6:58 am

    I love how you simplified what it is we smaller youtubers need to focus on: thumbnails, titles and making sure our content makes our viewers stick around to watch more of your video.

    Where it (and other videos like this one) don't help smaller Youtubers:

    Something I do keep finding annoying is that if you're a smaller or beginner youtuber, Youtube only gives you a limited view of search results and videos people watched before yours information for 28 days. To get more data you have to increase the time period.

    For example, I did an experiment with the 12 Week Year productivity theory. Ever since then, the biggest search result that led to viewers on my channel is the search term, "12 week year" but it's not all they're searching – it's just the only thing Youtube is showing me. 55.8% of my views are from Youtube Search – that's cool. But only 8.3% is "12 week year". Clicking on "See more" doesn't give you the rest of the data either. How do I find out about that 47.5% where I haven't been allowed the data?

    What do should a small youtuber do when this happens? I'm not sure about pivoting to productivity for indie authors just yet.

  • Reply JPprolens Productions October 17, 2019 at 10:19 am

    Thanks Jeven.

  • Reply Reymel and Amy Eat Stuff October 17, 2019 at 12:17 pm

    That a great idea. How do you use this strategy with a relatively new channel? My data sampling is relatively smaller. Thoughts?

  • Reply oldskoolusa October 17, 2019 at 1:30 pm

    Very Nice Tips πŸ™ŒπŸ½πŸ˜‰

  • Reply The Adventures of Peas and Carrots! October 17, 2019 at 3:30 pm

    This was really helpful and a new way of thinking about the data. Thanks!

  • Reply Zakoriar October 17, 2019 at 7:01 pm

    Makes video on how to get views dosnt even break 10k himself

  • Reply Kite Queen October 17, 2019 at 11:56 pm

    Hey Jeven, great video. Thanks again for sharing all your thoughts and tips at VidSummit2019. I really hope for all visitors going to VidSummit 2020 to see you on stage!

  • Reply Law Atienza October 18, 2019 at 5:02 am

    Jeven I’ll go to vid summit when you are one of the speakers!

  • Reply Stephen H October 18, 2019 at 6:58 am

    that's funny the reason i found your channel was because of the DJI spark i got one and want to know more about it

  • Reply Holger Bremer October 18, 2019 at 8:06 am

    Hey Jeven, great information as always, thx! I learnt a lot from your videos. I plan to make videos for my own music and to be honest I really wonder how to succeed on YouTube because it seems to me that it is only a place for tutorial videos and for specific niche stuff. Do you have an advice how I can make it as newbie with content that is not tutorial, that has nothing to do with search keywords? Greetings from Germany! 😎

  • Reply AUM4Channel October 18, 2019 at 11:24 am

    thanks for your videos I learn a lot ..

  • Reply Lori Alisea October 18, 2019 at 5:13 pm

    I need to learn to edit mine better & better thumbnails
    πŸŽ‰

  • Reply Destress distress October 19, 2019 at 8:51 am

    I am trying to do it as well kindly see my videos too

  • Reply specialized41 October 19, 2019 at 6:29 pm

    Keven please talk about minimum speed SD Card for A7III for photos and Video. Thanks!!

  • Reply Geremy Grey October 19, 2019 at 7:42 pm

    Great video, just starting on youtube and definitely struggling to find the balance between what I personally would like to put out as well as what my audience would like to see.

  • Reply sky_blu October 20, 2019 at 8:53 am

    I just started my own channel. Please check it out. Follow me and I'll definitely follow back!

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