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Creating a new company newsletter or brochure – InDesign Essential Training [27/76]

September 11, 2019


Hi there, my name is Dan. This is a free extract from my
larger InDesign course on my website… bringyourownlaptop.com In this video we’re going to create
our newsletter, or our brochure. We’re going to work on our margins,
our columns, the gutters between it. We’re going to look at
things called spreads. It’s going to be exciting,
let’s go and do it. First thing we’re going to
do is create a new document. Either click this button, or you can
go to ‘File’, ‘New’, ‘Document’. We’re going to start with
some of the presets, Print’.. Depending on the part of the world… we’re going to use ‘A4’ or ‘Letter’. We’ll use ‘Letter’ in this case. You can see, mine keeps
defaulting back to millimeters. It’s mainly because, in
between making videos… I’ve to do work in InDesign,
and I work in millimeters… so I can switch it back. So there’s my sizes, I’m
going to work in ‘Portrait’. We’re going to have ‘Facing
Pages’ turned on this time. Remember, pages, we’re going to have 8. Just consider when you are making
a newsletter or a brochure… often you have to work
in multiples of 4. You can have 2 pages. So, front and back of ‘US Letter’. Also, when it gets past that… it’s actually big sheets of paper
folded in half, and stapled. So you can’t have like, say 6 pages… because you’ll have one
big sheet folded in half. And then you have this kind of
one sitting in the middle… and it becomes really
hard to bind together. There’s ways around it, but often
you work in multiples of 8. If you ever pulled up a newspaper,
and pulled one sheet out of it… you’ve chopped it to pieces, and
you’ve pulled out one sheet… you’ll notice there’s actually 4 sides. So, think of that when you
are doing a newsletter. Definitely don’t do 5… because you’ve got the back of a
sheet of paper that you have to use. Starting number? This might be that
you’ve got a really long document… and you’ve got pages… and you want to start the page
numbering on something different. We’re going to keep our start to 1. Very rarely will I change that. ‘Primary Text Frame’, we’ll
look at that in a later video. Columns, we haven’t used this before. By default you have to
have a minimum of 1. What we’re going to
have is 3 in this case. And the gutter is the space
between these columns. Just leave it to
whatever the default is. Let’s have a quick look
at why we use columns. So in here, I’ve done a little
research for magazine spreads. What you’ll notice is that… when people are designing
magazines, professionals… they will start with the
number of columns… and consistently use that
throughout the magazine. It gives a bit of consistency
through, say a really long document… so that you’re not going to every page,
switching out different columns. It’s one of the things that
are really easy to notice… when you’re looking at amateurs do work,
there’s no consistency with columns. So, often it’s 2, 3, 4, 5 columns. So we’ll look at some of the examples. Now you can break these
rules, kind of… but it adds a bit of
consistency throughout. So let’s look at, say this
one here, it’s an easy one. There’s 3 columns. That’s what we’re going to be doing. And that is keeping to 3 columns. So let’s have a look
through, say this one here. This one’s a little bit different,
they’re using 3 columns… but they’re kind of breaking
the rules a tiny bit… with the spreading across of these. So there’s still 1, 2, 3… I know you’re thinking like,
“There’s only 2 columns”… but you can see, this image here
is actually spanning two of them. And they do the same thing over
here, so there’s still 3 columns… but this one here is
spanning two of them. Let’s have a look at
some of the ones that… say this one here, I’d say
is maybe an amateur work… because this just, I don’t know… you can kind of see there’s
no real columns in there. This is not even. It should be one, and then another
one, and then, this one’s a bit short. I don’t know, I hope you can kind
of see it, it feels like it’s not. There’s no consistency there, this one
doesn’t span the columns like it should. So it’s got all the right
ingredients for a great magazine… but I think columns can really
help lift an amateur’s work. This one here, 2 columns. This one here, still is, I
think in the amateur category. It’s cool, it’s nice, but it’s
columns that I’m just unsure about. See this one here, it’s beautiful, but
crazy, but it’s still using 4 columns. This big giant no. 2 spans two of them. That’s okay, we’re allowed
to break the rules… but really breaking the rules within
the rules, if you know what I mean. That was a long explanation,
let’s jump back into InDesign. So we’re using 3 columns. Margins, we’re going to use… something slightly bigger, so
we’re going to do ‘0.8 inches’. You’ll notice that they changed
all of them at the same time… because this little
linking icon is set. I’m going to break that now, so
I’m going to do all of them… except I want to do the bottom to
be a little bigger, maybe 1.4” Now, if you’re using millimeters… I’m using 20 all around, except the
bottom, which I’m using 35 mms. Couple of things to know… often the bottom will be bigger
than the rest of the document. Gives you a little bit of
wiggle room down the bottom… to put things like page
numbers and document titles. It also just gives a nice… even if you’re not going to put
page numbers down there… it gives the document a
sort of grounding… gives it kind of a base at the bottom. So, it’s just a visual footing. Not sure how to explain it… but it’s nice with a nice
thick bottom at the bottom. What you’ll also notice,
there’s no left and right… there’s inside and outside. So if I turn ‘Facing Pages’
off, can you see, it becomes… left and right, which we understand,
but then, ‘Facing Pages’ on… it becomes inside and outside. That means, if I jump
back to my example… you can see here, it just means–
look at this example here… you don’t have a left and
right essentially… but you have an inside margin,
and an outside margin. And what you often can do is you can
have a slightly bigger inside margin… if you’ve got something called Crepe, if
you’ve got a really thick magazine… maybe these pages will disappear into
that gap here, they call that Crepe. So you can kind of increase that. Our magazine’s not big
enough to worry about that. And often, as a designer, even if
your magazine is really big… that is often the role
of the printer… to start playing around with the
Crepe, and adjusting that for you. Talk to them about it if you
are worried about it… and often they’ll help you out. ‘Bleed’, we’re going
to have of ‘0.125’… unless you’re in
millimeters, then it’s 3mm. ‘Slug’ we never use, so we’re
going to click ‘Create’. Let’s jump to our pages panel. If you can’t see it, let’s
go to ‘Windows’, ‘Pages’… and just have a quick look
at what we have done. We’ve got 8 pages. So our page 1 here, that’s our cover,
and then it moves to ‘Spreads’. So I double click page
2, you can see here… I’m going to zoom out, ‘Command
-‘, or ‘Control -‘ on a PC. You can see, they’ve put
pages 2 and 3 together. You can have them
separate, that’s fine… but obviously when you’re
working on a magazine… it’s handy to see them together, that’s
why we look at this word ‘Spread’. We want to see them together. Great work, let’s go inside
of it, ‘File’, ‘Save’. And let’s put it into our
‘Desktop’, ‘InDesign Class Files’. Let’s call this one ‘Green
at Heart Newsletter’. ‘V1’ not ‘Final’. All right, let’s get
on to the next video. Let’s look at something called
‘Master Pages’, exciting. So, what did you think?
Did you like it? If you did, please hit the Like button. And maybe consider subscribing
to my channel. It really helps my business. Now this is just a free video from
my larger InDesign course. You can see the full version on… bringyourownlaptop.com On that site there is a free cheatsheeet
you can download. Print it off, stick it next
to your computer, look awesome. The other thing is I have
lots of other courses there. Photoshop, Illustrator, InDesign,
After Effects, Premiere, Dreamweaver. Lots of other ones,
go check that out on… bringyourownlaptop.com Bye.

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