BlackBox Beginners Guide – How to Sell Stock Footage

October 13, 2019

– Hey guys, what is going on? This video is your
BlackBox beginners’ guide. (upbeat dance music) So this video is gonna
take you through everything that you need to know to get
up and running with BlackBox. If you want to know what you need to shoot for stock footage, I have
another video all about that. I take you through the basics
of what stock footage is, and what you need to shoot
in terms of resolution, frame rates, all that good stuff. I’ll put a link in the description below so you can go check out that video. This video starts where
that video takes off. So now you have your footage. What do you edit? How do you upload it? And how does BlackBox
just work in general? When you look at the back end of BlackBox, it’s a little bit intimidating. But honestly, it’s a very
easy piece of software to use. And once we go through it, everything will make complete sense. If you want to skip ahead
to any parts of this video, I put a table of contents down below so you can check it out. We’re gonna first go into
the back end of BlackBox to show you what all the buttons are, what everything does, what you
need to know about BlackBox. Then we’re gonna go into how
you edit for stock footage. Then we’re gonna go into
how you upload using an FTP, which is a very important topic. And then from there, the
next section will be about how you edit the metadata
and submit your footage so it’s ready to sell. The last section will
go into how you share the footage with other people, because that’s one of the
cool things about BlackBox, is that you have the
ability to share the work. You could shoot, you could
have someone else edit, or you can shoot and edit, and just have someone
else do the metadata. There are some really cool ways you can work with this software to make it easier to upload stock footage and to be successful with
selling stock footage, because one of the hardest things in stock is just dealing with the
whole upload process. And once you’ve figured
it out with BlackBox, you have to do it once
and then you’re done. You don’t have to worry
about it ever again. You just upload the footage,
they take care of the rest by putting it on all the
different stock agencies. If you haven’t signed
up with BlackBox yet, I’ll put a link in the description below. Make sure you’re signed up, make sure that your account is active you’ve changed your password, and you are ready to get going. Now let’s get into the first section, let’s edit some stock footage and get up to speed with BlackBox so that you can just start
shooting, editing, uploading and keep moving forward so that you can start seeing some sales come in. – [Jeven] So this is an overview of the dashboard in BlackBox. At first it might seem
a little intimidating, but it’s actually really easy to use. So let’s just go over everything that you are going to
see in the dashboard. So the things that you
need to pay attention to on this first page, My Dashboard. It is your revenue to
date, so this is just going to show you how
much money you’ve made and how much money you’ve made this month. You can also see your referral revenue right underneath that. Okay, the other thing that you
need to look at on this page is outstanding collaborative invitations. So this is if you are
collaborating with someone and they invite you,
you will see that here. And then referral members,
that’s if you refer someone to BlackBox you get a little kickback. So you can see how many members
here that you’ve referred and then how it works
is you get one percent of all their sales if
you referred someone. Also on this page you are
gonna see some key words that are recently submitted by members, that’s just scrolling and you
see the most recent 12 shots that have been submitted
and you can go through and play these if you want. So you can see what other
members are submitting right now. Okay, so this is just
like a quick overview, really you just see how
much money you’ve made and then you can move on to My BlackBox, and that’s where you are going
to see all of your footage. So click on My BlackBox and you are going to see four tabs here: Contribute, Content,
Collaborate, and Marketplace. The ones that you need to worry
about are these first three: Contribute, Content, and Collaborate. When you upload footage using the FTP, so the FTP is the best
way to upload footage, there is no online uploader anymore so don’t even worry about it. You just need to upload your footage using an FTP like Filezilla,
and we’ll go over how to use that in a little bit. So once you upload footage
it is going to appear here, where it says no file you are
going to see your footage. And from here is where you are going to do all your key wording and your metadata and you are going to submit it. So once your footage is
finished and you hit submit, it’s gonna go over to your Content tab. So on your content tab
you’ll see every piece of footage that you’ve submitted and you can sort it here by
pending, ready and online. So online is the footage that is on stock footage agencies
and being sold right now and if it says ready then basically, when your footage is ready it means that you’ve done everything you need to do and now it’s just waiting for the approval of the stock footage agencies
and it could take a while for this to go from ready to online. So that’s where you are gonna see all of your footage that
you’re finished with. So the next tab is Collaborate, and this is where you can work with other people on BlackBox. It’s one of the coolest features, I think, about the platform. So you can create a project
and when you create a project you basically come up
with a set of information and you can attach a
curator to basically edit and upload the footage for you. So when you make a project in BlackBox, basically you make your project here, you select your curator,
and then hit submit. On the other end, the person
is going to accept the project and they are going to do
all the work, upload it, and when they upload footage
and add the keywords, it’s going to show up
in your contribute tab and what you have to do is
review it and hit submit. So that’s all you really need to worry about in the My Footage tab. Contribute is where pending
footage is gonna show up, stuff that hasn’t been
submitted yet to BlackBox, content is where your footage
that you have submitted is gonna sit whether it’s online or not with the stock agencies, and collaborate is where your projects are when you are collaborating
with an individual. When you go over to My
Earnings tab this is where you are going to see
when you’ve sold an item and show a thumbnail, the
name, and how much you made and you can sort this by date. You can also see total earnings report, you can see total number
of downloads per clip. Payment history; this
is gonna be your history of how many times you’ve been paid out and how much you were paid out. And then your annual summary of how much you’ve made to date this year. The next tab is Tools, so tools is gonna have your usage guide. You are gonna have information
here on how to use the site. You are also gonna have
your forms and templates, so if you need some forms
this is where they will be, there are some model releases and there are some excel files here that will help you with
curating your footage. Okay the last tab here is your Logged in. So this is gonna be your account settings So just make sure you go in here and make sure your account is up to date, all your information is set up, this is also where you’ll
put your PayPal information, your social media
settings so you can add in your social media accounts,
your agreement with BlackBox, so if you ever need to check
that that’s where it’s at, and your change your password and log out. Alright, and you can also
add a little avatar up here in the corner and that’s done
through your account settings. So that is it for the BlackBox dashboard. It’s super easy to use,
you really only go in here to see how much you’ve made
and when you are working on footage you go in here to
my BlackBox, my stock footage and you use these three tabs. And other than that, there are some tools to keep you up to date, some forms, but otherwise it’s a very easy back end and once you start uploading
footage you’ll see how quickly it is to go through all this and just see the things
that you need to see. Alright, so I am in Final Cut X, and I have two shots that I am
gonna focus on for this video one is a drone shot and the other is just a shot I did with
my GH5 from the ship. But I wanted to show you
different ways that you can edit and how you go around cutting
down your footage for stock. So we’ll start with this clip. I shot this in 60 frames a second 4k, because one of the things that you always want to do is shoot in 4k. So in the GH5 you have
the ability to shoot, and it automatically makes
a slow motion clip for you. So this is half speed, so
what I want to do for this is find a good chunk of the clip that is consistent from beginning to end. This clip when you play it
back from beginning to end it’s just a slow motion shot
of a ship in Halong Bay. What I am going to do now,
is do a little color grading because it doesn’t pop, and
that’s one of the key things with stock footage is
you want to make it pop And what that means is that
you are giving it a look, but you are not overdoing
it so that it can be used for the most amount of situations. And you can obviously dive
into color grading a lot more, but if you just want to
give it a little life, maybe it’s just adding some saturation, playing around with your exposure, bringing your sky up or down. If you want to make it more
user friendly for anybody for their footage so that
it just looks good overall. It was a foggy day, the
sky doesn’t look the best in this shot but it is what it is. It’s kind of the nature of Halong Bay. Okay so now I have one
shot, I’ve graded it. Now when you are dealing
with slow motion footage, there’s something else that
you need to think about, and that is do you want to
upload the slow mo clip, or do you want to upload
the real time clip? Well the beauty of stock
footage is that you upload both. So you upload this in slow mo, so this is the slow mo version And then what I would
do is make another clip and I’m gonna upload both. I’m gonna upload one in real
time and one in slow mo, and what that does is gives the buyers two different types of shots to buy. Some people might just
want this real time shot where as others need the slow mo shot. So you are opening yourself up to getting more content for the buyers. And now let’s move on to the drone shot. So this I was just recording as I flew everywhere in Halong Bay. And you can see the shot
goes different angles. So what you would do out of this is you would chop this into
a bunch of different shots. I’m gonna just pull one out of it at first so I’m gonna watch the clip through and I’m gonna look for a smooth movement. So let’s start here and let’s see we are gonna play this
through and we are gonna watch to see how long this shot lasts. If it is five seconds or more, then it can be sold as stock. So right there you see how
the camera started moving? We want to cut right before
the camera starts moving so it’s a single thought. So right now that’s at
seven seconds which that’s, you can sell a seven second shot. So you look at it, it’s a nice dolly shot from left to right in
the sky of Halong Bay and it’s seven seconds, perfect. If your shot is between five and 59 seconds you can sell it as stock. So now that I have this single shot I’m gonna do a quick color
grade to make it pop. Add some saturation because
I was shooting in Cine D. I’m gonna play with the contrast, I don’t want things to blow
out too much because then it’s not as sellable, you
want to save the highlights as much as possible, but just make it pop. And I’m doing just a quick color grade, you can really dive into
some deeper color grading or use a lot because you
want your footage to pop but like I said you don’t
want a crazy look where it’s way too saturated or way too pushed in like the oranges or
something like that. Now I have my shot that
I’m ready to upload as you can see there’s more
color, there’s more contrast. If I take off the quick color grade I did you can see it’s a flatter image. The idea is that you want it to pop, you want it to catch someones eye, but you don’t want to overdo it. So what would I do with
the rest of the footage? Well now if you look
back at the original shot I have all this other
footage from different parts from my flight around Halong Bay. So I’m gonna keep doing what I did with this seven second shot and keep trimming this big
clip into chunks that work. So you want a complete camera movement. You don’t want anything
in there that’s jarring, so let me show you an example
of what would be jarring. If you started the shot here
then you are good until that, that is a jarring move, as
soon as you have a jarring move in a stock footage shot it’s gonna open yourself up to getting rejected. You wanna have smooth
fluid cinematic shots. So now out of these two
shots, I have three shots because of the slow motion
I made into two shots. These are all ready to upload to BlackBox. What I’m gonna do from here
is I’m gonna export them. So I have this set up to
where I want to export as a quicktime movie in
the full time resolution. So I shot them in 4k I’m
going to export them in 4k. If you wanted to you could do H.264 or you could do Apple ProRes. Obviously you are gonna
hold more information if you use a ProRes file like a ProRes HQ, and if your size is small enough. So this was a short shot, so I would upload the ProRes 422 HQ because it’s a high
quality quicktime file, however if you have a
longer shot that is 4k and you are trying to upload 50 seconds of a 4k shot with quicktime, you are going to run into issues because you can only upload
up to 4 gigs per shot. So if that happens you don’t
have to upload a ProRes, you can upload H.264 and it’s gonna be significantly smaller. So once you export it, you
have your quicktime file, this is ready to be uploaded
and to be sold as stock. Okay, so now we have the finished files that we exported from Final Cut. One thing to note is I
changed the names of the file, and I name my files based on the date that I shot the footage, that way I can easily go
back to the raw footage if I need to go over anything or if I need to find specific shots or do anything like that. It’s a very easy way for
me to figure things out. So I’ve labeled these on
the date that I shot it plus just one, two, three, and
that’s where I will continue to do through all the footage
that I’ve shot on that day. Now you can come up with
your own naming convention, but just keep in mind that you want unique names for every
shot that you put out. That way if you are ever
searching for something, you never have duplicates. We’re gonna upload to
BlackBox using an FTP and the software that I
recommend is Filezilla. Now at first, it may
seem a little daunting when you look at this software but it actually really easy to use. So the only thing that you need to know to get into your back end for BlackBox is the host, username, and password and those are right up here. The host will always be the same. It’s For your username, it’s gonna be just your username on
BlackBox which is your email. And then your password, is
your password on BlackBox. So once you have all
three of these filled in, click connect and just
wait for this to pop up. You’ll see under file name
there will be a dot dot, and a stock footage folder. What you are gonna want to go into is your stock footage folder, and this is where you drop
in your stock footage. So let’s pull up our clips. What I’m gonna do is just
drag these three shots into this folder and you are
gonna see down at the bottom your clips are gonna be uploading. And just depending on how
much footage you have, how big the clips are, it’s gonna take a little bit of time to
upload all of your footage. So you just let this run,
keep this window open, and let your footage completely upload. Once everything has finished uploading, you can go into successful transfers and you’ll see your transfers, and if anything failed they’ll be right here in failed transfers. Now this other folder is for collaborative projects content only. And what this is, is a folder where you are gonna find the projects where you are collaborating
with other individuals. So if you’re editing and doing all the metadata and all that, you’ll go in here and upload the footage so that BlackBox knows that this footage actually belongs to another individual, but you are the curator on it. So that’s where you’ll go when you’re dropping footage as a curator. That’s it, once we are finished uploading we are gonna go into BlackBox and we are gonna start
doing all our metadata. Okay so now that you’ve uploaded
your footage using the FTP, you’re gonna find the
clips that you uploaded under My BlackBox, Contribute tab. So once you go here you’ll see all the footage that you’ve uploaded. And so we are gonna go through it and do it as if you were
doing your own metadata. I’m gonna show you both ways to do it, one is manual entry, and the other is by uploading a CSV file. The first thing that we are going to do is just find the shot
we are going to work on. And I’m gonna use this one. This is a shot from New Zealand. Rachel is taking a photo with her phone, she is looking over a pretty view. So what I’m gonna do
is go over to the edit, when you click edit it’s gonna pop up with your metadata editor. So the first thing is your batch name. If you are using batches this is where you’ll see which batch this is part of. Underneath that is your footage name, that is your file name that you uploaded and this is something
that you cannot change, so if your file name is important to you and you want to organize a certain way, make sure you do it before you upload. The next is editorial, so
if this shot is footage with logos or with peoples
faces that you can’t license or you don’t have a release for, you are gonna check this box and it’s gonna ask for more information, such as the city, state, country, and this is information
that you need to enter if it is an editorial shot. You also have a box for editorial caption. This shot is not editorial,
it’s royalty free, so I’m going to not check that box. Under description you
wanna make your title or your description of
what this footage is. So for this, I’ll call it “Hiker girl taking photo on top of a
mountain in New Zealand.” So you want to come up with a description that basically describes what
you are seeing in the shot. And then keywords, your
max is 49 keywords, and you wanna separate them by a comma, so I came up with a batch of keywords, I’m gonna drop them in here. Just everything that you
can think of about this shot is what you will put in the key words. So I basically came up with
a bunch of different ways to describe this shot and it
just gives you more options for someone to find your footage when they are looking
for something specific. But you definitely want to have stuff that describes the shot, you don’t wanna put things in
here that don’t describe it. So the next section is
upload a model release. For this you would go into
your attach documents, you’d browse, and you would find the model release and upload it. And when it uploads you
are gonna see it down here so I have my file ready for Rachel, I uploaded it and I am
going to select this and we are going to save. You also have the options for
property release here as well. If you have multiple people you can select multiple releases. This one just has Rachel in
it so I’m gonna save that. And what its gonna do is add
Rachel’s document right here. Underneath that’s your category,
so I’m gonna add a category I’m gonna put travel, whatever works here. And then underneath that is your sharers. So if I was working with
someone on this clip, say Rachel has an account as well, and I wanted to give her
a percentage of the sale, what I could do is go in here, find the user on BlackBox,
and give them a percentage. And what that will do will automatically split the revenue when you
make a sale on that clip. So from here you have
everything filled out, you are ready to go you click submit and what that will do is submit it and it will be ready to upload for the stock agencies, or you can hit save and
what that’s just gonna do is save everything that you’ve done. Now you’ll see that there
is a submit button here, so what you could do
is do an entire batch, go through, and then submit
them from this window and you can submit all at once. So once you submit it,
the file is now gonna be in content for further processing. So that has been submitted,
we go over to content, we find that shot, and you can see when you click on the
thumbnail, there’s the shot. And what will happen is that
your status will be ready. So what ready means is
that you submitted it but it’s not been accepted
by the stock agencies yet. This portion could take a few days it could take a few weeks. There’s no set time on when your footage will be ready to sell. But what happens is, once it
goes from ready to online, that means your footage
is up on stock agencies and it’s being sold as stock footage. So until it goes online,
you are gonna have this ready status and
you’re gonna have the option to delete it if you wanna
delete a specific video before it goes on to the stock agencies. So at this point, you are done. Your footage is submitted,
and that shot is ready to start making money. Now if we go back to our contribute tab, the other way to upload
your data for each shot is to do it by a CSV file. A CSV file is basically a spreadsheet that has all your information
for your stock footage clips. You can get the BlackBox
template on the site just by going to the contribute tab click on the upload CSV, and then there’s a download template at the top of that popup. And what you can do with a CSV file is basically do all your shots at once in this spreadsheet and then you upload it and it will auto add all the
data to the shots on BlackBox. So in your CSV file, I’m using Excel, you have your description, your keywords, your category, your batch name
if you are gonna use a batch, and then the yellow here
is all for editorials. All your information can be added just into this and you
are gonna upload this. So what we’ll do is those three shots that we originally worked on for Vietnam, I am going to do those
right here in a CSV file instead of doing it in BlackBox. So the first thing you wanna do is get your file names for all the shots. I have my three file names for the three shots
that I have in BlackBox. What you are gonna do is the same process but you are just gonna do
it here on the spreadsheet. Add the description,
keywords, category, etc. Okay so now I have my descriptions,
key words, categories, I’m gonna leave the batch name because I’m not using it for this and these are not editorial shots so this is done for these three shots. So what I’m gonna do is
save this at a .CSV file and head back to BlackBox. Okay, so in BlackBox you’re gonna wanna go to your contribute tab,
hit the upload CSV, and then what you’ll do is
just drop your CSV file here or find it by hitting the browse button and finding the CSV file. Then you hit the upload button. So it might take a few minutes depending on how many shots you have in your CSV, but what it will do is
automatically populate all your clips with the metadata that you’ve entered in your CSV file. So from here you can go through and check each shot individually
by hitting the edit button and seeing if all the
information is correct. If everything looks good,
you can just check the boxes for submit, click submit,
and now all your files have been submitted to be
uploaded to the stock agencies. So the last part of this tutorial is how you work with
other people on BlackBox. And that is one of the best
things about this software is that you can split up the work and everyone gets paid
when you make a sale. So there’s three ways that
you can split the footage. The first which is what
I showed you earlier, is when you’re doing the metadata you can add a revenue sharer. If there’s someone working on the footage, maybe it was a model in the shot, instead of paying them
up front you give them a percentage of the sale
you can add them right here. So that’s the first way, the second way is to have someone else
do the metadata for you. So you’ve edited your footage, and you’ve uploaded it to BlackBox But you don’t want to do the key wording, the descriptions all that, you
want someone else to do that, you wanna work with someone else on that. So what you could do is
then assign a curator so I’m gonna find the footage that I want someone else
to be the curator on I’m gonna check the box and
I’m gonna assign a curator. So once you’ve assigned the
curator you find someone, I’m gonna find a guy that I work with, so you start typing their name, their information will pop up here, you select them here on the right and you add the revenue split here typically if someone is
just doing metadata they get 20% of the sale, if they
are doing full curation, which means editing,
uploading and then doing metadata they are gonna get 40% or more if you decide to give them more percentage but 40 is the going rate. So then you’ll hit save,
and what will happen is that shot will now show that
you have an ownership of 80%. On the other end, that
person’s gonna get notified that they have clips
that they can work on. And so that person will then go in, do everything that you need to do with the metadata add all the stuff, and then he’s gonna hit save on his end. And when he hits save on his end, you’re gonna be able to look through this and see if there’s anything
that you wanna change. So I can go through I can change the description, key words or whatever, but I have to submit the footage for sale. So if you’re happy with
what your curator did, you can click submit and
submit the footage to be sold and its just like as if you submitted it. However, your curator
is now going to get 20% of every sale that comes in off that shot. The third way to share footage
and to work with someone is to have them do full curation. So you are gonna go to
the collaborate tab, and what you’re gonna wanna
do is create a project you’ll create a project name,
so lets go Vietnam Halong Bay Start date, we’ll put start today. Location. And you can add descriptions, you can attach any documents, add any details of the work that you are gonna do for this project. You are gonna assign a curator
by doing the same thing, you are going to search,
I’m gonna find Joey again. I’m gonna give him 40% now
because he is doing everything. He is now going to be assigned here. You can add sharers here so if, now if you want to add 20% for
maybe someone who is a model, you can do that here and then you can add more information about the
project in the notes section. And now you are ready to hit submit. Now once you hit submit,
it’s gonna create a project. So once the project has been created you can sit back, relax, and just wait for your
curator to do all the work and then the footage will show
up under the contribute tab once the curator has gone through, uploaded it, added the metadata,
and submitted it to you. You have to submit it on your end as the shooter and owner of the footage, and you can edit the metadata
if you need to as well. Now when you’re working with a curator one thing to keep in mind is just creating a dialog between you and the curator. So figuring out a way to get
the footage to your curator, I always use Dropbox, that’s
the easiest way for me. You might have another method to get the footage to the person, maybe you give them a hard drive, or just upload using
another service online. Also, I create a document
with all the information about what it is that I shot
so if there’s any questions they can see the information
about the shoot on there and then if anything comes up, you can go into your collaborate tab and you can message directly on here using the chat feature and
you can talk about the project right there or you can
just find another way to chat with your
curator maybe it’s email, maybe it’s just call them up on the phone but there’s different ways to
get the information across. And that’s it, that’s how you
share footage using BlackBox. Alright guys, I hope that
this tutorial was helpful to get you up and running with BlackBox. Like I said at the beginning, this is a very easy
piece of software to use, you just have to understand
what all the buttons are and where your footage goes
after each step of the process. From here just keep repeating, just go out there, shoot
some footage, edit it, upload it, and you’ll start seeing the sales coming in, in no time. And one last thing, if I
didn’t cover a specific topic or specific thing that
you have a question about with BlackBox make sure
that you go check out the curation guide, the FAQ, and make sure you are
part of the Facebook group because if you have any questions
you can put it right there in the Facebook group and
people will help you out. So I will put links to all
this content down below, any question you have
about BlackBox I guarantee you’ll find the answer
in one of these guides. And if you can’t, that’s what
the Facebook group is for. The biggest tip I have with stock footage is just to keep uploading. Don’t upload two shots and
think that you are going to see a bunch of money coming
in from those two shots. The whole idea with stock footage is you are just consistently uploading. Every time you have a shoot, or every time that you are in a situation
where you find some cool things to shoot in stock footage
just keep it in the back of your mind, shoot a
little extra footage, upload it as stock, and over
time your library will grow, and you’ll start seeing
more and more sales come in, Alright guys, that is it for the video, if you are new to this channel make sure you hit that subscribe button. Outside of the stock footage
I’ve got a lot of awesome film making tutorials and
some cool travel vlogs from our ventures around the world. If you’re interested in
some cool film making and cinematic techniques I’ve
got a lot of awesome videos on this channel that
I think you will love. So go down in the description, I’ll put some playlists down there, some different videos that
I think you guys will like and if you have any questions at all come find me on Instagram @Jevendovey Shoot me a message and I
will be happy to help you with any of your stock footage questions. Alright guys, I will see
you, on the next one.

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